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The Texas Wheat Producers Board, established in 1971, was developed to provide support and funding for wheat research, education and market development.
The Board currently operates on a two-cent per bushel check-off fund. Fifteen wheat producers sit on the board, attend quarterly meetings, manage the collection and expenditure of funds, and represent Texas wheat producers at several local and national conferences, meeting and symposiums.
Each member serves a six-year term, representing one of four state-wide districts.
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Education
The Texas Wheat Producers Board is continually developing educational programs for youth, consumers and producer alike. The Board attends several youth programs where they highlight the development, use and importance of wheat and wheat-related products. The Board also supports the development and utilization of materials produced by the Wheat Foods Council emphasizing the importance of wheat in a balanced, healthy diet.
In the new age of consumer awareness, education is becoming increasingly important and through programs such as Farm Policy Facts, The Hand That Feeds U.S., and Texas Price Check, the Board is seeking to promote agriculture and wheat products.
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Farm Policy Facts was formed in 2008 when the debate for the Farm Bill was in its height. The organization includes a prominent Web site and e-mail alerts targeted at legislators. Farm Policy Facts was seen as an effective way to convey the message of producers in an accurate, factual way.
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The Hand That Feeds U.S. is a new initiative that is seen as a follow-up to Farm Policy Facts. Whereas Farm Policy Facts was aimed at legislators, The Hand That Feeds U.S. will be targeted directly to consumers through mainstream media outlets. The initiative includes editorial board visits, farm tours and weekly targeted e-mail campaigns for metropolitan newspapers.
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Texas Price Check.com was established to combat the negative image farmers were receiving in the summer and fall of 2008 when grocery prices were rising. The Web site and marketing campaign were successful in portraying the facts about the rising food costs and removing the blame from producers.
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